Privacy Policy

Last updated: 2025-11-06 · v1.0

Lab of the Lost LLC (“Company,” “we,” “us,” or “our”) respects your privacy and is committed to protecting it through this Privacy Policy. This Privacy Policy describes the types of information we collect, how we use it, who we share it with, and your rights regarding your personal data when you access and use the Best Friends mobile application (“Best Friends” or the “App”) and related services (the “Services”).

By accessing or using Best Friends, you agree to the terms of this Privacy Policy. If you do not agree with this Privacy Policy, you must immediately discontinue use of the Services.

This Privacy Policy applies solely to information collected through the Services and does not apply to any third-party websites, applications, or services that may be linked within Best Friends. We encourage you to review the privacy policies of any third-party platforms you engage with.

Please read this Privacy Policy carefully to understand our practices regarding your data. If you have any questions, you may contact us at hello@bestfriends.fyi.

What Information We Collect

When you use Best Friends, we collect different types of information to provide, improve, and secure our Services. This information may be collected directly from you, automatically through your use of the Services, or from third parties.

1. Information You Provide to Us

We collect information that you voluntarily provide when using the Services, including:

Account Information: When you create an account, we may collect your phone number and other profile details you provide.

User Content: Any content you submit through the Services, including posts, comments, images, and other media.

Communications: If you contact us for support or other inquiries, we may collect information from your messages, including email addresses and other contact details.

2. Information We Collect Automatically

When you interact with the Services, we may automatically collect certain information, including:

Device Information: We collect data about the device you use to access the Services, such as hardware model, operating system, unique device identifiers, and mobile network information.

Usage Data: Information about how you use the Services, including interactions with content, time spent in the app, and feature usage.

Log Data: Our servers automatically log certain technical data, including IP address, browser type, app version, timestamps, and error reports.

Cookies and Tracking Technologies: We may use cookies, pixels, and other tracking technologies to gather data about your interactions with the Services and improve functionality.

3. Information from Third Parties

In some cases, we may receive information from third parties, including:

Authentication Services: If you log in through a third-party authentication provider, such as Apple or Google, we may collect information associated with your account on that platform, subject to their privacy policies.

Analytics Providers: We may use third-party analytics tools to collect aggregate data about user activity.

Advertising Partners: If we partner with advertisers, they may provide insights about engagement with ads displayed in the Services.

We take steps to ensure that any third-party data collection aligns with our commitment to user privacy. If you have concerns about how third parties handle your data, we encourage you to review their respective privacy policies.

How We Use Information We Collect

We use the information we collect to provide, maintain, and improve Best Friends while ensuring a safe and engaging user experience. Specifically, we use your information for the following purposes:

1. Operating and Enhancing the Services

To operate, optimize, and maintain Best Friends and its features.

To personalize content and tailor the user experience.

To develop new features, improve performance, and enhance functionality.

2. Communication and Customer Support

To respond to inquiries, provide customer support, and resolve issues.

To send service-related updates, security alerts, and important administrative notices.

To inform users about new features, promotions, and other relevant updates.

To detect, investigate, and prevent fraudulent activity, abuse, or violations of our policies.

To enforce our Terms of Service and protect the safety and integrity of the platform.

To comply with legal obligations and respond to law enforcement or regulatory requests.

4. Research and Analytics

To analyze user interactions, behavior trends, and engagement patterns.

To conduct internal research and testing to improve the Services.

To generate insights that help guide product decisions and feature enhancements.

5. Advertising and Marketing

To display relevant advertisements and measure their effectiveness.

To provide personalized marketing content based on user preferences and interactions.

To offer promotions, contests, and surveys to enhance user engagement.

We do not use personal information for automated decision-making that produces legal or similarly significant effects without human involvement. If we make material changes to how we use collected information, we will notify users as required by applicable law.

Privacy and Information Sharing on Best Friends

Best Friends is a small social network designed to connect you with your best friends. Unlike anonymous platforms, Best Friends is built on authentic connections where users share their real identity and information with their friends. This section explains how your information is shared within the Best Friends network.

At Best Friends, we believe that privacy and trust are fundamental to meaningful connections. Our users are the most important part of Best Friends, and our goal is to protect them and their privacy as a first-order priority. We are committed to maintaining a safe, intimate social environment while balancing the need for safety, compliance, and responsible platform management.

1. What Information is Shared with Friends

When you use Best Friends, your friends can see your real name, username, profile picture, and phone number. This information is visible to users who have accepted your friend request and vice versa.

Content you post (including “journal” entries) is visible to your friends. In some scenarios, your content may also be visible to mutual friends (friends you share in common with another user), and vice versa.

All content posted on Best Friends is associated with your user account and profile, allowing your friends to see who posted what content.

2. Information Visibility and Access

Best Friends associates all content and activity with user accounts. Your friends can see your profile information, including your real name, username, profile picture, and phone number.

Best Friends may collect and store account and activity-related data in accordance with this Privacy Policy.

Your information is shared within your friend network. Content and profile information are visible to users who are connected as friends or mutual friends, and generally not to the general public. With that in mind, it is possible that content like your profile picture and/or posts (in unlikely scenarios) may be displayed online publicly.

Best Friends reserves the right to disclose user information when required by law or in situations where there is an imminent threat to safety.

3. Disclosure to Law Enforcement and Authorities

Best Friends takes privacy seriously but also acknowledges legal and ethical responsibilities. In the following situations, we reserve the right to disclose user data:

Legal Compliance: If presented with a valid search warrant, court order, or legal request, Best Friends may provide information to law enforcement or other authorities.

Imminent Threats or Harm: If content posted on Best Friends suggests a credible and immediate risk to the safety of an individual, the public, or the platform itself, we may voluntarily disclose relevant user information to law enforcement or emergency responders.

Policy Violations and Investigations: In cases of serious violations of our Terms of Service, Best Friends may investigate and take appropriate action, including reporting to authorities if necessary.

4. User Responsibility

Best Friends is designed for authentic connections with your close friends. Users should be aware that their real name, profile information, and phone number are visible to their friends. Content you post is associated with your account and visible to your friend network. Engaging in harmful, illegal, or abusive behavior on the platform may result in identification and potential action by law enforcement or platform moderation.

Where Information is Processed

Lab of the Lost LLC is based in the United States, and the information we collect is processed and stored primarily in the United States. However, depending on your location and the services we use, your information may be transferred to, stored in, or processed in other countries where we or our service providers operate.

By using Best Friends, you acknowledge and agree that your information may be transferred to and processed in the United States or other jurisdictions that may not provide the same level of data protection as your home country. We take steps to ensure that data transfers comply with applicable laws and that appropriate safeguards are in place to protect your information.

If you are located in a region with data protection laws that require additional measures for data transfers, we will implement necessary safeguards to comply with such laws, including the use of contractual agreements or other legal mechanisms to protect your information.

How We Share Information

We do not sell your personal information. However, we may share information we collect in the following ways:

1. With Service Providers and Partners

We may share your information with third-party service providers who assist in operating and improving the Services. This includes providers who help with:

Hosting and maintaining our servers and databases.

Analytics and performance tracking.

Customer support and communications.

Payment processing (if applicable).

We may disclose information if we believe in good faith that it is necessary to:

Comply with legal obligations, law enforcement requests, or regulatory authorities.

Enforce our Terms of Service and other agreements.

Protect the rights, safety, and security of our users, the Services, or the public.

3. In Connection with Business Transfers

If Lab of the Lost LLC is involved in a merger, acquisition, sale of assets, bankruptcy, or similar transaction, your information may be transferred as part of the business transition. We will take reasonable steps to ensure that any acquirer honors the commitments in this Privacy Policy.

In some cases, we may share information with your consent or at your direction, such as when you choose to interact with third-party services through the Best Friends platform.

5. Aggregated or De-Identified Information

We may share aggregated or de-identified information that does not directly identify you. This may include analytics reports, usage statistics, or insights that help us understand user trends without revealing personally identifiable information.

We take steps to ensure that any information we share is handled in accordance with applicable privacy laws and industry standards.

Invite Contacts

Best Friends may allow you to invite your contacts to join the platform. If you choose to invite contacts, we may request access to your device’s contact list. The information we collect from your contacts is only used for the purpose of sending invitations and is not stored or used for any other purpose.

1. How Contact Information is Used

If you grant permission, we may access your contact list to help you send invitations to friends.

Contact information is only used for the specific purpose of sending invitations and is not retained after the invitation is sent.

We do not store or share your contact list with third parties.

2. Your Control Over Contact Invitations

You can choose whether to grant Best Friends access to your contacts.

If you change your mind, you can revoke access at any time through your device settings.

If a contact does not wish to receive invitations, they may opt out by following the instructions in the invitation message.

We respect user privacy and ensure that contact data is handled responsibly. If you have any questions about how contact information is used, you can reach out to us at hello@bestfriends.fyi.

Your Content

Best Friends allows users to share content, including text, images, and other user-generated materials (“User Content”). We take privacy seriously and provide controls to help you manage your content while ensuring a safe and respectful platform for all users.

1. How We Handle Your Content

Content you submit to Best Friends may be stored and displayed within the platform, subject to our moderation policies.

We do not consider user-generated content to be personal data and do not remove it when users request deletion of their personal information.

While we may delete content that violates our policies, we do not guarantee that all user content can be removed upon request.

2. Sharing and Visibility

User Content may be visible to other users within Best Friends, depending on platform settings.

Even if you delete content, copies may remain in backups or cached views for a limited time.

If content is reported or flagged, we may retain it as necessary to enforce our policies and comply with legal obligations.

We may retain or disclose User Content if required by law, subpoena, or to protect the safety and rights of our users and platform.

If you believe your content has been removed in error, you may contact us for review at hello@bestfriends.fyi.

By using Best Friends, you acknowledge and agree that User Content is shared at your own discretion and that we are not responsible for its distribution outside the platform.

How to Access and Control Your Information

We provide users with tools and options to access, update, or delete their personal information within Best Friends. Below are the ways you can manage your data:

1. Accessing Your Information

You can view and update your account information within the app settings.

If you need additional access to your data, you may request a copy of the personal information we have collected by contacting us at hello@bestfriends.fyi.

2. Updating or Correcting Your Information

You can update your username, email address, and other profile details through the app settings.

If you believe any information we have is incorrect, you may request a correction by contacting us.

3. Deleting Your Information

You may request to delete your personal data by submitting a request through the app settings or emailing hello@bestfriends.fyi.

Note that deleting your personal information does not automatically delete User Content you have posted on Best Friends.

Some information may be retained as necessary to comply with legal obligations, resolve disputes, or enforce our agreements.

4. Opting Out of Communications

You can opt out of marketing and promotional emails by following the unsubscribe instructions included in those emails.

We may still send you important administrative messages related to your use of the Services, which you cannot opt out of.

5. Restricting or Objecting to Processing

In certain jurisdictions, you may have the right to restrict or object to how we process your information. To exercise these rights, contact us at hello@bestfriends.fyi.

We will review such requests and respond in accordance with applicable laws.

We are committed to respecting user privacy and ensuring that you have control over your data. If you have any questions about managing your information, please reach out to us.

Do-Not-Track Notice

Best Friends does not respond to Do-Not-Track (DNT) signals sent by web browsers. DNT is a privacy preference that users can set in their browser to signal to websites that they do not want certain information about their browsing activities collected over time and across different websites or online services. However, as there is no universally accepted standard for DNT signals, we do not recognize or respond to them.

We may use cookies, tracking technologies, and third-party analytics tools to improve our Services and analyze usage trends. Users who wish to limit tracking may do so through their device or browser settings by adjusting cookie preferences, disabling location services, or opting out of targeted advertising where applicable.

How Long We Retain Your Information

We retain your information for as long as necessary to provide the Services and for other essential purposes such as maintaining platform security, complying with legal obligations, resolving disputes, and enforcing our agreements. The specific retention periods depend on the type of data and the purposes for which we collected it.

1. Account Information

If you delete your account, we will remove or de-identify your personal information, except where retention is required for legal, security, or operational reasons.

Some information may persist in backup copies for a limited period or as required by law.

2. User Content

Content you post on Best Friends may remain visible to other users, even if you delete your account, unless you remove it before deleting your account.

We do not consider user-generated content to be personal data and do not remove it when processing personal data deletion requests.

We may retain certain data to comply with legal obligations, such as financial record-keeping, fraud prevention, and responding to law enforcement requests.

When legally required, we may retain logs of interactions, transactions, or other activities on the Services.

4. Aggregated and De-Identified Data

We may retain aggregated, anonymized, or de-identified data for analytical, research, or operational purposes without further notice to you.

Push Notifications/Alerts

Best Friends may send push notifications or alerts to your device to provide updates, important service messages, or promotional content. These notifications are intended to enhance your experience by keeping you informed about relevant activities, security alerts, or feature updates.

1. Managing Push Notifications

You can enable or disable push notifications at any time through your device settings.

If you disable push notifications, you may still receive essential in-app alerts regarding your account and the Services.

2. Types of Notifications

Service-Related Notifications: These include security alerts, feature updates, and administrative messages necessary for the proper functioning of the Services.

Promotional Notifications: If applicable, we may send marketing or promotional messages, which you can opt out of through your device settings or notification preferences within the app.

Text Alerts

Best Friends may offer text message (SMS) alerts for account-related updates, security notifications, or promotional communications. By opting in to receive text alerts, you consent to receive SMS messages from us at the phone number you provide.

1. Managing Text Alerts

You can opt in to receive text alerts by providing your phone number through the app settings or during account setup.

You can opt out at any time by following the instructions in the SMS message, such as replying “STOP” to discontinue receiving messages.

Standard messaging and data rates may apply, depending on your carrier and plan.

2. Types of Text Alerts

Security and Account Alerts: Notifications about suspicious activity, login attempts, or account changes.

Service Updates: Important updates related to the functionality and availability of Best Friends.

Promotional Messages: If applicable, text messages about new features, special offers, or marketing campaigns. You can opt out of promotional messages separately from service-related alerts.

If you are located in the European Economic Area (EEA), the United Kingdom, or another jurisdiction subject to the General Data Protection Regulation (GDPR) or similar laws, we process your personal information under the following legal bases:

1. Performance of a Contract

We process your personal information where it is necessary to provide the Services you request, including account creation, customer support, and ensuring platform functionality.

2. Legitimate Interests

We may process your personal data when it is necessary for our legitimate interests, provided that your fundamental rights and freedoms do not override these interests. This includes:

Maintaining and improving the security and functionality of the Services.

Analyzing usage trends and engagement to enhance the user experience.

Preventing fraud, abuse, and policy violations.

We may process and retain your information to comply with legal obligations, such as responding to law enforcement requests, court orders, or regulatory requirements.

Where required by law, we will obtain your consent before processing your personal data for specific purposes, such as sending marketing communications or using certain tracking technologies. You have the right to withdraw your consent at any time by adjusting your settings within the Services or contacting us at hello@bestfriends.fyi.

5. Protection of Vital Interests

In rare circumstances, we may process personal data when necessary to protect your vital interests or those of another person, such as in emergency situations that pose risks to safety.

Cookies

Best Friends uses cookies and similar tracking technologies to enhance user experience, analyze usage, and improve the Services. Cookies are small text files stored on your device that help us recognize repeat visitors and remember preferences.

1. Types of Cookies We Use

Essential Cookies: Necessary for the functionality and security of the Services, including authentication and fraud prevention.

Performance Cookies: Help us understand how users interact with Best Friends by collecting analytics data on engagement and usage patterns.

Functional Cookies: Enable customization features, such as remembering user preferences and settings.

Advertising Cookies (if applicable): Used to deliver personalized ads and measure their effectiveness.

2. Managing Cookies

You can adjust your cookie preferences through your browser settings.

Most browsers allow you to block or delete cookies, though doing so may affect functionality.

If applicable, users in certain jurisdictions may see a cookie banner providing additional controls.

Third-Party Analytics

Best Friends may use third-party analytics providers to help us understand how users engage with the Services and improve platform performance. These providers use cookies, web beacons, and other tracking technologies to collect and analyze data about user interactions.

1. Types of Data Collected

Usage statistics, such as session length, page views, and app interactions.

Device and browser information, including IP address, operating system, and unique identifiers.

Referral data, such as the source of traffic to Best Friends.

2. How We Use Analytics Data

To improve platform performance and user experience.

To identify trends and make data-driven decisions about features.

To detect and prevent fraudulent or malicious activity.

3. Managing Analytics Tracking

You may disable analytics tracking by adjusting your device or browser settings.

Some analytics providers offer opt-out mechanisms, which you can review in their respective privacy policies.

Third-Party Ads

Best Friends may work with third-party advertising networks to display advertisements within the Services. These third parties may use tracking technologies, such as cookies and web beacons, to collect data about your interactions with ads and other online activity.

1. How Third-Party Ads Work

Advertisers may collect information about your interactions with ads to serve more relevant content.

Ads displayed in the Services may be based on factors such as your activity, location (if permitted), or device type.

Third-party advertising partners may track your activity across different apps and websites to build a user profile for ad targeting.

2. Managing Ad Preferences

You may opt out of personalized advertising by adjusting your device settings or managing ad preferences within the app (if available).

Some third-party advertising providers offer opt-out tools, which can be accessed through their privacy policies.

Even if you opt out of personalized ads, you may still see generic, non-targeted advertisements.

3. Data Shared with Advertisers

We do not share personally identifiable information with advertisers.

Advertisers may receive aggregated or anonymized data to measure ad performance.

In cases where you interact with third-party ads, their privacy policies will govern how your data is handled.

Best Friends may contain links to third-party websites, services, or content that are not owned or controlled by Lab of the Lost LLC. These third-party links are provided for convenience or informational purposes, and we do not endorse or assume responsibility for their privacy practices, policies, or content.

Clicking on a third-party link may redirect you outside of Best Friends to an external website or service.

These third-party services may collect data about you, including through cookies or tracking technologies, according to their own privacy policies.

We do not have control over how third parties handle your information and are not responsible for their data collection, use, or security practices.

2. Your Responsibility

You are encouraged to review the privacy policies and terms of service of any third-party websites or services you interact with.

If you choose to share information with third-party services linked through Best Friends, you do so at your own risk.

Any transactions or interactions with third-party services are solely between you and the third party.

Securing Your Information

Lab of the Lost LLC takes reasonable measures to protect the information collected through Best Friends from unauthorized access, loss, misuse, or disclosure. However, no method of data transmission or storage is completely secure, and we cannot guarantee absolute security.

1. Security Measures We Implement

We use encryption, firewalls, and other security technologies to protect user data.

Access to personal information is restricted to authorized personnel who need it to operate the Services.

Regular security assessments and updates are conducted to enhance data protection.

2. User Responsibility for Security

You are responsible for maintaining the security of your device and account credentials.

Avoid sharing sensitive information publicly within the app to minimize risk.

If you believe your account has been compromised, contact us immediately at hello@bestfriends.fyi.

3. Data Breach Notification

In the event of a data breach that affects user information, we will take appropriate steps to investigate, mitigate harm, and notify affected users as required by applicable laws.

While we take precautions to secure user data, we encourage you to practice safe online habits and use strong, unique passwords for added security.

Minors

Best Friends is not intended for use by individuals under the age of 13 (or the minimum age required by local laws). We do not knowingly collect or solicit personal information from minors. If we learn that a minor has provided us with personal data, we will take appropriate steps to delete such information.

1. Age Restrictions

Users must be at least 13 years old (or the minimum age required in their jurisdiction) to use Best Friends.

If you are under the required age, you may not create an account, submit content, or use the Services.

2. Parental Controls and Reporting

Parents or legal guardians who believe their child has provided personal information to Best Friends without consent can contact us at hello@bestfriends.fyi to request its removal.

We encourage parents to monitor their children’s online activities and use parental controls where appropriate.

3. Compliance with Children’s Privacy Laws

We comply with applicable laws regarding children’s privacy, including the Children’s Online Privacy Protection Act (COPPA) where applicable.

If regulatory requirements change, we may update our policies to ensure continued compliance.

Interpretation

1. Governing Language

This Privacy Policy is written in English. If this Privacy Policy is translated into another language, the English version shall control in case of any conflicts or inconsistencies.

2. Definitions

“Personal Information” refers to any data that identifies or relates to an individual, as defined under applicable privacy laws.

“Processing” refers to any action performed on data, including collection, storage, modification, and sharing.

“You” or “User” refers to any individual accessing or using the Services.

“Services” refers to the Best Friends mobile application and any related features, websites, or platforms operated by Lab of the Lost LLC.

3. Changes and Updates to This Policy

We may update this Privacy Policy from time to time to reflect changes in legal requirements, our business practices, or our Services. When we make significant changes, we will notify you through in-app notifications, email, or other appropriate means. Your continued use of the Services after such updates constitutes acceptance of the revised Privacy Policy.

Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or your personal information, you may contact us using the following details:Lab of the Lost LLC Email: hello@bestfriends.fyi Mailing Address: 116 AGNES RD STE 200 KNOXVILLE, TN 37919 USAWe will make reasonable efforts to respond to inquiries and resolve any concerns about your privacy in accordance with applicable laws.

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California Privacy Rights Supplement

This section applies to California residents and supplements the information provided in this Privacy Policy, in accordance with the California Consumer Privacy Act (CCPA) and other applicable laws.

1. Categories of Personal Information Collected

We may collect the following categories of personal information as defined under the CCPA:

Identifiers (e.g., username, email, IP address, device ID).

Internet or network activity (e.g., interactions with the Services, usage data).

Geolocation data (if location permissions are enabled).

Inferences drawn from usage patterns to improve features and functionality.

We do not collect sensitive personal information as defined under the CCPA.

2. Your Privacy Rights Under CCPA

If you are a California resident, you have the following rights:

Right to Know: You may request details about the personal information we collect, use, or disclose.

Right to Delete: You may request that we delete your personal information, subject to certain legal exceptions.

Right to Opt-Out: We do not sell personal information, but if we ever do, you will have the right to opt out of such sales.

Right to Non-Discrimination: We will not discriminate against you for exercising your CCPA rights.

3. How to Exercise Your Rights

You may submit a request to access or delete your personal information by contacting us at hello@bestfriends.fyi. We will verify your request in accordance with applicable laws and respond within the required time frame.

If you have an authorized agent acting on your behalf, additional verification steps may be required to process the request.

For more information about your California privacy rights, please review the following sections or contact us directly.

Shine the Light Law

Under California’s Shine the Light Law (California Civil Code Section 1798.83), California residents who have an established business relationship with us may request information once per year about our disclosure of certain categories of personal information to third parties for their direct marketing purposes.

1. Information We May Disclose

Best Friends does not share personal information with third parties for their direct marketing purposes without your consent. However, if this practice changes, we will update this Privacy Policy accordingly and provide users with the necessary opt-out options.

2. How to Make a Request

If you are a California resident and wish to request more information about how we comply with the Shine the Light Law, you may learn how to contact us at the contact us section below.

Requests must include “Shine the Light Request” in the subject line and provide sufficient details to verify your residency in California.

We will respond to qualified requests in accordance with applicable laws.

What Personal Information We Collect

Under the California Consumer Privacy Act (CCPA) and other applicable laws, we are required to disclose the categories of personal information we collect from users. Below is an overview of the types of personal data we may collect when you use Best Friends.

1. Categories of Personal Information Collected

We may collect the following categories of personal information:

Identifiers: Such as username, email address, IP address, and device identifiers.

Internet or Network Activity: Browsing history, interactions with the Services, and app usage data.

Geolocation Data: If you enable location services, we may collect approximate or precise location data.

User-Generated Content: Any content you submit, including posts, comments, and uploaded media.

Device and Technical Information: Information about your mobile device, operating system, and browser.

Communications with Us: Any messages, support requests, or correspondence you send to us.

2. Sources of Personal Information

We collect personal information from the following sources:

Directly from You: When you create an account, submit content, or communicate with us.

Automatically from Your Use of the Services: Through cookies, analytics tools, and log data.

From Third Parties: Such as authentication providers (e.g., Google, Apple) and analytics partners.

3. Data Retention

We retain collected information for as long as necessary to fulfill the purposes outlined in this Privacy Policy or as required by law.

For further details on how we handle your personal data, see the “How We Use Your Personal Information” section of this Privacy Policy.

How We Use Your Personal Information

We use the personal information we collect to operate, enhance, and secure the Services, as well as to comply with legal obligations. Below are the primary ways we use personal data:

1. Providing and Maintaining the Services

To create and manage user accounts.

To enable communication and interaction within the platform.

To provide customer support and respond to inquiries.

2. Improving and Personalizing the Services

To analyze usage trends and optimize performance.

To develop new features and enhance user experience.

To personalize content and recommendations.

3. Ensuring Security and Preventing Fraud

To detect, investigate, and prevent fraudulent activity or policy violations.

To protect user accounts from unauthorized access.

To enforce our Terms of Service and community guidelines.

To comply with applicable laws and respond to lawful requests from authorities.

To investigate and resolve disputes or legal claims.

To maintain records for regulatory compliance.

5. Marketing and Promotional Communications

To send promotional emails, push notifications, or in-app messages about new features and updates.

To conduct surveys and gather feedback on user experience.

Users can opt out of marketing communications at any time by adjusting their preferences in the app settings or contacting hello@bestfriends.fyi.

We do not sell personal information. Any updates to how we use personal data will be reflected in this Privacy Policy.

Personal Information Requests

If you are a resident of certain jurisdictions, such as California under the California Consumer Privacy Act (CCPA) or the European Economic Area (EEA) under the General Data Protection Regulation (GDPR), you may have specific rights regarding your personal information.

1. Your Rights

Depending on applicable laws, you may have the right to:

Access Your Information: Request a copy of the personal data we have collected about you.

Correct Inaccurate Information: Request that we update or correct any inaccurate or outdated personal information.

Delete Your Information: Request that we delete your personal information, subject to certain legal exceptions.

Restrict Processing: Object to or restrict how we process your data in specific cases.

Data Portability: Request a copy of your data in a commonly used electronic format for transfer to another service.

2. How to Submit a Request

You can submit a personal information request by contacting us at hello@bestfriends.fyi with the subject line “Personal Information Request.” To process your request, we may need to verify your identity by requesting additional details.

3. Response Time and Verification

We will respond to verified requests within the timeframe required by applicable law (e.g., 45 days under the CCPA).

If additional time is needed, we will notify you of the extension.

For security reasons, we may deny a request if we cannot verify your identity or if an exception applies under applicable law.

If you have an authorized agent acting on your behalf, we may require additional verification steps to process the request.

Selling or Sharing of Personal Information

As a California resident, you have the right to request that we not sell your Personal Information. Please note that we do not, and will not, sell your Personal Information to third parties.

Right to Request Deletion of Personal Information

If you are a resident of a jurisdiction that provides a legal right to request the deletion of personal information, such as under the California Consumer Privacy Act (CCPA) or General Data Protection Regulation (GDPR), you may request that we delete the personal data we have collected about you.

1. How to Submit a Deletion Request

You may request the deletion of your personal information by:

Contacting us at hello@bestfriends.fyi with the subject line “Deletion Request.”

Submitting a request through in-app privacy settings (if available).

2. Verification Process

To protect user privacy and prevent fraudulent requests, we may ask you to verify your identity before processing a deletion request. This may include:

Confirming account details or providing proof of identity.

If an authorized agent submits a request on your behalf, we may require additional verification steps.

3. Exceptions to Deletion Requests

In certain circumstances, we may not be able to delete all requested information if it is necessary for:

Legal compliance (e.g., retaining data required by law enforcement or financial regulations).

Security and fraud prevention (e.g., retaining data to investigate malicious activity).

Service functionality (e.g., maintaining transaction records necessary for platform integrity).

Exercising or defending legal claims (e.g., records retained for dispute resolution).

We will notify you if any requested data cannot be deleted due to one of these exceptions.

Non-Discrimination

Best Friends does not discriminate against users for exercising their privacy rights under applicable laws, including the California Consumer Privacy Act (CCPA) and other relevant regulations. This means that if you choose to exercise your rights related to accessing, deleting, or restricting the use of your personal information, we will not:

Deny you access to the Services.

Charge you different prices or fees for the Services.

Provide you with a different level or quality of Services.

Suggest that you may receive different pricing, rates, or quality of Services as a result of exercising your privacy rights.

However, in some cases, if the requested deletion or restriction of certain personal information impacts our ability to provide the Services, you may no longer be able to use certain features or functionalities of Best Friends. Any such impact will be communicated to you at the time of your request.

Verifiable Consumer Request Procedures

If you are a resident of a jurisdiction that grants privacy rights, such as under the California Consumer Privacy Act (CCPA) or similar laws, you may submit verifiable consumer requests regarding your personal information. Below are the steps we follow to process such requests.

1. How to Submit a Request

You may submit a verifiable request to access, delete, or correct your personal information by:

Contacting us at hello@bestfriends.fyi with the subject line “Consumer Privacy Request.”

Submitting a request through in-app privacy settings (if available).

2. Verification Process

To prevent fraudulent or unauthorized requests, we may require verification before fulfilling a request. This may include:

Providing sufficient information to confirm your identity, such as account details or proof of identity.

If an authorized agent submits a request on your behalf, we may require written permission and additional identity verification.

3. Response Time and Process

We will acknowledge receipt of your request within 10 business days and may request additional details if necessary.

We aim to fulfill verified requests within 45 days, subject to applicable legal requirements.

If additional time is needed, we will inform you of the extension and provide a reason for the delay.

4. Limitations on Requests

You may make up to two requests per year regarding your personal information.

We may deny a request if we cannot verify your identity or if the request conflicts with legal obligations.

Certain requests may be exempt from compliance under applicable laws, and we will provide an explanation if we cannot fulfill a request.

Do Not Track

We currently do not respond to any Do Not Track signals or similar signals.

Additional Rights

The rights set forth here are in addition to the rights contained in our Privacy Policy. In the event the rights here conflict with those contained in our Privacy Policy, the portion that provides you with the most protection with regard to your Personal Information will prevail.

How to Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or your personal information, you may contact us using the following details:

Lab of the Lost LLC Email: hello@bestfriends.fyi Mailing Address: 116 AGNES RD STE 200 KNOXVILLE, TN 37919 USA

We will make reasonable efforts to respond to inquiries and resolve any concerns about your privacy in accordance with applicable laws.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in legal requirements, our business practices, or our Services. When we make significant changes, we will notify you through in-app notifications, email, or other appropriate means. The “Last Updated” date at the beginning of this Privacy Policy will indicate when it was last revised.

Your continued use of Best Friends after any changes to this Privacy Policy constitutes your acceptance of the revised terms. If you do not agree with any updates, you should discontinue use of the Services.

We encourage you to review this Privacy Policy periodically to stay informed about how we collect, use, and protect your information.